The widespread uptake of digital platforms – from YouTube and Instagram to Twitch and TikTok – is reconfiguring cultural production in profound, complex, and highly uneven ways. Longstanding media industries are experiencing tremendous upheaval, while new industrial formations – live-streaming, social media influencing, and podcasting, among others – are evolving at breakneck speed.

Poell, Nieborg, and Duffy explore both the processes and the implications of platformization across the cultural industries, identifying key changes in markets, infrastructures, and governance at play in this ongoing transformation, as well as pivotal shifts in the practices of labor, creativity, and democracy. The authors foreground three particular industries – news, gaming, and social media creation – and also draw upon examples from music, advertising, and more. Diverse in its geographic scope, Platforms and Cultural Production builds on the latest research and accounts from across North America, Western Europe, Southeast Asia, and China to reveal crucial differences and surprising parallels in the trajectories of platformization across the globe.

Offering a novel conceptual framework grounded in illuminating case studies, this book is essential for students, scholars, policymakers, and practitioners seeking to understand how the institutions and practices of cultural production are transforming – and what the stakes are for understanding platform power.

Far from being neutral, social media platforms – such as Facebook, Twitter, YouTube, and WeChat – possess their own material characteristics, which shape how people engage, protest, resist, and struggle. This innovative collection advances the notion of social media materialities to draw attention to the ways in which the wires and silicon, data streams and algorithms, user and programming interfaces, business models and terms of service steer contentious practices and, inversely, how technologies and economic models are handled and performed by users. The key question is how the tension between social media’s techno-commercial infrastructures and activist agency plays out in protest. Addressing this, the volume goes beyond singular empirical examples and focuses on the characteristics of protest and social media materialities, offering further conceptualizations and guidance for this emerging field of research. The various contributions explore a wide variety of activist projects, protests, and regions, ranging from Occupy in the USA to environmental protests in China, and from the Mexican Barrio Nómada to the Copenhagen-based activist television channel TV Stop (1987–2005).

The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships.

This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression.

Part 1: Histories And Pre-Histories 
Part 2: Approaches And Methods 
Part 3: Platforms, Technologies And Business Models
Part 4: Cultures And Practices
Part 5: Social And Economic Domains